Luxury watchmakers woo Generation Z with Snapchat and bitcoin

Their spending is expected to increase three times faster than that of other generations by 2030, it said.At last week’s Watches and Wonders trade fair in Geneva, where 48 brands such as Rolex, Cartier and Patek Philippe showed off their latest creations, Swiss watchmakers were well aware of the trend.

“It is very important that once a year we showcase that wearing a watch is trendy, and …

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